Marketing

Our approach to marketing focuses on giving clients information that is clear and easy to act upon. August generally sells itself, so our task is to fill the remainder by attracting the more active holiday maker or those simply seeking the refreshing quality of Dorset's landscape.

Brochures:

	Dorset Coastal Cottages complements the rural, unspoiled nature of Dorset by only offering character cottages in villages near the dramatic World Heritage Coast. The distinctive monochrome brochure is much liked by clients. We aim for next day delivery by first class post. The brochure supports the website by providing information that can be digested at the client's leisure.
	Dorset Seaside Holidays has more modern, stripped down, full colour brochure that promotes Dorset seaside activities and directs clients to find full details and booking facilities on the website.

Previous clients of both brands received the following year's brochures, in early October.

Advertising & Public Relations: We have a year round presence in key weekend newspapers plus a selection of magazines and we retain the services of a local specialist PR company whose releases are frequently picked up by national and regional newspapers.

Websites: www.dorsetcoastalcottages.com & www.dorsetseasideholidays.com

They are much praised for their user-friendliness, succinct descriptions, colour photographs, clickable map and availability search. Booking requests can be made by email or telephone. Our telephone reply confirms the suitability of the property or suggest another. Our search engine registration is constantly monitored and is particularly strong on Google, reinforced by a paid-for presence.

Promotions: We issue £20 vouchers to previous clients which are transferable. Costs are shared 50:50 with owners. If there is a dip in demand, we run a money off promotion backed up by specific advertisements in the press and on Google. Commission is based on the reduced; participation is optional. The website has a 'Special Offers' page, on which owners with empty weeks can promote their own property. Our PR company often uses these for weekly briefs. Commission is based on the normal rent.